Making the leap from agency to brand side is a tough decision – but moving from agency to agency can also be daunting. Not all agencies are created equal, and there can be a lot to take under consideration when thinking about your next career move.
What Are My Career Goals?
Reflect on your long-term career objectives and why you are looking to move agencies in the first place. Whether you are looking to keep climbing, get exposed to different types of clients, or want to specialize more in a particular part of advertising, make sure your move sets you up for future success.
What Opportunities for Learning and Development Does the New Role Offer?
Assess the potential for growth and skill development within the new role. Will you have opportunities to work on exciting projects, collaborate with talented teams, and expand your expertise? How is this new agency thinking about the future of advertising and considering fundamental topics marketers are having to contend with (data privacy, attribution models, to name a few).
How Does the Agency’s Client Portfolio and Reputation Compare to My Current Position?
Investigate the agency’s client roster and reputation within the industry. This is really going to come down to what you are looking for in your book of business – do you want big, flashy brands, or do you want to service scrappier, small businesses? Make sure you’re clear on what the agency prioritizes bringing in the door and where their sights are set.
What Is the Compensation and Benefits Package Like?
This is a given – but don’t settle. If you’re sticking agency-side, know where your biggest opportunities for salary growth could come from (e.g. bonuses, compensation structure. etc.). Additionally, evaluate non-monetary benefits such as healthcare, retirement plans, flexible working arrangements, and professional development support.
What Is the Long-Term Stability and Growth Potential of the New Agency?
Research the agency’s financial stability, market position, and growth trajectory. Evaluate factors such as client retention rates, industry trends, and the agency’s strategic vision. Make sure you understand their growth goals, and how you will factor in as you continue to move up the ladder.
Lighthouse Recruiters can help you find your next dream role at another agency, or brand-side. Don’t limit yourself and your potential – make this job search an intentional one. If you’re interested in learning more about how we can support you, contact us today!