The Importance of Salary

As an agency owner, leveraging industry salary benchmarks is crucial for valuing and compensating your teams effectively.

Understanding these benchmarks not only ensures fair compensation but also solidifies your agency’s reputation as a place that values its employees, creating an environment that attracts and retains the industry’s best talent.

Marketing Agency
Account Management Salary Bands*

Position Low High
Group Account Director $161K $200K
Account Director $88K $160K
Senior Account Manager $82K $122K
Account Manager $75K $110K
Account Executive $58K $100K
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Marketing Agency
Production Lead Salary Bands*

Position Low High
Head of Digital Marketing $90K $253K
Dir of Digital Marketing $126K $195K
Technical Lead $110K $180K
Growth Marketing Lead $105K $140K
Digital Marketing Manager $81K $115K

Marketing Agency
Creative Director Salary Bands*

Position Low High
Creative Director $123K $200K
Associate Creative Director $112K $159K
Design Director $100K $150K
Digital Designer (>5 yrs) $90K $100K
Digital Designer (<5 yrs) $78K $93K
*Data from Aquent Talent’s 2023 Salary Guide