SALARY GUIDE Brand-Side Digital Marketing
The Importance of Salary
Transparency
In the hyper-competitive world of marketing, leveraging industry salary benchmarks is crucial for valuing and compensating your teams effectively. Understanding these benchmarks empowers you to offer competitive salaries and attract and retain top-tier talent crucial for your company’s success.
This guide compiles research from across the industry to develop clear bands for key positions within large DTC and e-commerce forward brands.
Salary Bands
Digital Marketing
| Position | Low | High |
|---|---|---|
| Vice President | DTC, E-commerce, Digital | $220K | $300K+ |
| Director | E-commerce, CRM, Digital, Acquisition | $150K | $210K |
| Manager | Email, Paid Search, Social, Content, E-commerce, Digital | $90K | $140K |
| Associate Manager | Email, Paid Search, Social, Content, E-commerce, Digital | $60K | $90K |
*Data from Glassdoor, PayScale, and Salary.com. Please note that these salary ranges are approximate and may vary based on individual circumstances, market conditions and geographic location.